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Event Details
Join the Sault Ste. Marie Innovation Centre
Search Engine Optimization (SEO) & Web Marketing
with Scott Wilson
Google performs three billion searches a day. So, the question is: does a prospective customer find your company or your competitor’s?
On February 27th, join the Sault Ste. Marie Innovation Centre (SSMIC) and Scott Wilson, Canada’s leading web sales and marketing expert, for a half-day session on website marketing and search engine optimization.
This session will cover:
- the key performance indicators for a successful web marketing & sales campaign
- benchmarking best practices
- secrets of success for winning business on the web
- the classic mistakes ad agencies and web design firms make that undermine web sales and marketing effectiveness
- why search engine optimization is one of the least expensive methods of prospecting and winning new customers
- successful strategies to significantly reduce reputational risk when a corporate crisis hits
About Scott Wilson
Scott Wilson is Canada’s leading web sales and marketing expert using Search Engine Optimization (SEO). PROFIT magazine ranks him as an essential speaker and resource for the CEOs of Canada’s fastest growing companies. Scott’s dynamic presentations provide practical, proven strategies for increasing sales and winning new customers – all in a highly cost-effective way. By drawing lessons from fascinating real-world examples, he educates and empowers decision makers. Scott focuses on the financial pay-back of web sales, documenting case studies with a proven ROI. As a result, his company, RankHigher.ca, has grown to be one of the largest SEO firms in Canada, with over 110 active clients ranging from small businesses to Fortune 500 companies.
Breakfast refreshments are included and seating is limited.
For more information, please contact Diana Medaglia, Marketing and Communications Manager at 705.942.7927 x. 3138 or dmedaglia@ssmic.com
This event is proudly sponsored by the Industrial Research Assistance Program (IRAP).
When & Where
Delta Sault Ste. Marie Waterfront Hotel
208 Saint Marys River Drive
Sault Ste. Marie,
ON P6A 5V4
Canada
Wednesday, 27 February 2013 from 9:00 AM to 12:00 PM (EST)
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